Julie Gates offers personalized public relations plans and tactics designed to help company leaders meet their strategic goals and objectives in the education technology market. She works one-on-one with each client to provide choices and guidance in determining which tactics best meet their needs.
Public relations programs are tailored to each client’s desires and budget. The resulting industry and customer awareness of clients’ product offerings supports their sales teams!
Here are some of the most popular services available:
- Public relations plans
- New product launches
- Press releases
- Press meetings
Education Conferences:
- Private press suites and press meetings at conferences such as FETC, TCEA and ISTE
- Tradeshow booth/presentation marketing – promotions, social media
- Press announcements
- Receptions
- Press conferences
- Advertising and sponsorships
Media:
- Press communication and relationship building
- Spokesperson preparation
- Press tours and press events
- SEO-optimized press releases
- New product announcements
- Acquisition announcements
- Advertising planning/coordination
- Customer interviews and quotes
- Case study and feature story writing and placement
- Product review placement
- Image campaigns
- Clip tracking and communication analysis
Public Relations & Marketing:
- Awards consultation and entries
- Website and marketing collateral evaluation
- Website content
- Writing and editing
- Partnerships
- Marketing/sales events
- Build or optimize online presence
- E-newsletter development
- Online customer surveys
- Sponsorships
- Donation and community programs
Social Media:
- Social media mentions
- Social media research, advice and planning
- Posting to social media sites